Will Henry Lawrence
843.817.6397 | william.henry.lawrence@gmail.com
Summary
I am seeking opportunity in marketing and communications in the Cincinnati area upon a move to be nearer to family. My experience includes leadership management, brand marketing, social media management, public speaking, writing, fundraising, photography, videography, and website administration. I am detail oriented and always looking for opportunities to serve.
Education
College of Charleston, Charleston, South Carolina
Bachelor of Arts Degree in Communication, May 2018
2017-2018 Department of Communication Advisory Council Mentor-Protégé program
Recipient of Department of Communication Outstanding Senior Student Award
Work Experience
St. Christopher Camp and Conference Center, Seabrook Island, South Carolina
Director of Communications, May 2018-June 2019
Further develop, utilize, and maintain St. Christopher website, stchristopher.org
Develop and maintain network of colleagues to promote and communicate news and programs of St. Christopher.
Photograph St. Christopher events for use in promotion and review.
Write articles for use in media, including diocesan e-news, diocesan newspaper (Jubilate Deo), and other local publications.
Manage all St. Christopher social media accounts
Produce monthly eEncounter Newsletter
Graphic Design of program brochures, postcards, promotional materials etc...
Generate Annual Fund Appeal and subsequent mailing
College of Charleston Fellow for Charleston Wine + Food, Charleston, South Carolina
Account Services Fellow, August 2017-April 2018
Managed the Social Media & Public Relations cohorts of 5 undergraduate students each for the Charleston Wine + Food Fellows partnership with the College of Charleston Department of Communication
Facilitated Media/Public Relations Lounge (VIP Lounge) during festival, engaging with media and festival talent
Developed client briefs, led, and directed formative research by cohorts to inform organizational SWOT to form campaign proposals.
Guided strategic communication & marketing campaigns for 2018 Charleston Wine + Food festival
Oversaw Instagram account following increase of 11 percent through use of stories on @chswineandfood account
St. Christopher Camp and Conference Center, Seabrook Island, South Carolina
Facilities Technician, June 2016-May 2018
Maintain Camp and Conference Center facilities by implementing preventative maintenance procedures
Make repairs to various facilities and machinery
Facilitate daily bible study for facilities crew
Booster Enterprises, Charleston, South Carolina
Program Leader, January 2015-May 2016
Recipient of 2015 Leadership Award voted on by co-workers
Generated new clients and made sales of the program—networked much of Savannah, GA area
Raised over 1 million dollars for elementary schools in SC + GA
Researched potential clients; built and maintained relationships with key decision makers at schools
Trained team members in program execution and Salesforce use for internal communication, sales, and client management
Managed the Boosterthon program and team from start to finish for each school partner
Facilitated conflict resolution between school administrations and parent organizations
Program Assistant, July 2014- January 2015
Ensured the efficiency of Boosterthon program
Assisted team members with daily operations, administrative responsibilities, and served clients with excellence
Engaged students, parents, teachers, and administrators to deliver excellent customer service
Strategized with Program Leaders to maximize school fundraising effort & profit
Community Involvement
Christian Men’s Conference, INC.—Conference Planning Team Member
2019 + 2020 Conference Coordinator
One World Health, Charleston, South Carolina
Children’s Program Lead on Medical Mission Trip to Masindi, Uganda, August 2013
Young Life, Columbia, South Carolina
Young Life Leader at Heathwood Hall Episcopal School, February 2012—April 2013
Volunteer soccer coach Junior-Varsity and Varsity teams